What are hotel condos

What are Hotel-Condos?

Have you ever wondered what hotel-condos are? Here is a great article to help you understand the difference between a condo and a unit at a hotel-condo.

What are hotel-condos?

In the world of real estate, the term “hotel-condos” is new but essential for those desiring to buy a condo at a resort destination. Many people enjoy the concept of having a luxury condo in the world’s top destinations enjoying a low upkeep second home or retirement option. The advent hotel-condos adds yet another option to your real estate opportunities

Hotel-Condos Explained

For starters, let’s define what a hotel-condo is and why it is different from the traditional condo. A hotel-condo, sometimes called a condotel is an apartment or villa that is maintained and ran by a hotel or resort. Each condo unit is a separately-owned property that belongs to the same brand company (like Ritz-Carlton, Westin, or some other condo hotel chain).

Because the condotel belongs to a hotel chain brand, they are marketed and treated very differently than the traditional condo. For example, the hotel will be your management company. So, the hotel is responsible for scheduling your stays or helping you to administer rentals etc. Also, you get the privilege of having resort services for your condo: room service, spa and gym access, and cordial customer service available for help—something you can’t get with the regular condo high-rise.

Other Advantages of hotel-condos over regular condos

Hotel-condos have become popular over these past few years for many reasons. For starters, many people see hotel-condos as a less stressful way to own your own personal second home. Decorating, renting out, and upkeeping your property is often taken care of by the hotel company that manages the hotel chain. So, you are free from having to invest in a lot of expenses that are involved in owning a home.

Although the design of your hotel-condo may resemble your neighbors, at least you don’t have to be concerned about keeping your place cleaned as many hotel-condos provide you will access to cleaning services and full maintenance for a price. You also have the added benefit of the hotel making sure you get a stream of income from renting your place when you are not scheduled to be there, if you opt for the rental program usually offered. Let’s face it, renting a condo at a hotel is going to be far more attractive to renters than a standard condo with few services like restaurants etc.

Hopefully, this insightful information on the differences between a traditional condo and a condo hotel will help you make a wiser decision about which type of condo you need.

best places to retire

Mexico is No.1 – International Living’s Best Places to Retire

Recently, Mexico has taken the No. 1 spot as being International Living’s best places to retire, especially for expats from the United States. International Living (IL) is one of the main authorities on relocating statistics and world-wide retirement.

Mexico is No.1 – International Living’s Best Places to Retire

The statistics for the best places to retire used by International Living are based upon a number of criteria: living costs, how easy it is to get a residents visa and general quality of life. Currently, statistics show that there are over one million expats from America living in Mexico who have decided that it is one of the best places to retire; so it is easy to see why Mexico has taken the No.1 spot for retirement locations around the world.

Best Places to Retire Abroad

Retiring abroad is a popular trend that is still growing and growing, and in the coming years it will only increase. Here are a few of the other countries that made the International Living’s top ten list of best places to retire abroad:

  • Costa Rica
  • Malaysia
  • Panama
  • Columbia
  • Malta
  • Ecuador
  • Nicaragua
  • Spain
  • Portugal.

Why have these countries made the list of best places to retire abroad? Let’s take a look at the top reasons why:

Living Costs are Affordable

While the best places to retire around the world are usually beautiful places in temperate or warm climate, but most retirees are more concerned about the living costs where they retire. One of the main attractions of Mexico is that the living costs are highly affordable. Retirees can live a very comfortable life without a lot of money in Mexico. The housing, food, and amenities will cost less than in your own country, and private healthcare is affordable too in Mexico. You might be surprised a the high quality of medical care you can receive in Mexico.

Mexico is Close to United States and Canada

How close a location is to your home country also has an impact on whether the place is a good destination for retirement. Spain and Portugal are popular locations for retirees from the UK, France, Germany and the Scandinavian countries while Mexico and Central American Countries like Costa Rica and Nicaragua are convenient for retirees arriving from Canada and the United States. Mexico, however, stands out amongst its competition for best places to retire because it is so close to the US and Canada with lots of flight options. Direct flights are offered in the top tourist locations in Mexico, which include Puerto Vallarta, Cabo, and Cancun, which makes getting back home easy to do. It is easy to hop on a flight and be back home within a few hours, which takes the hassle and stress from retirees that want to get back home to visit family or attend special occasions.

The Best Activities and Entertainment

It may surprise you that there are plenty of things to do for retirees in the top cities in Mexico and it is easy to become part of the community with lots of charitable foundations to support with your time and/or money. You will also see familiar brands that will make you feel at home, including Walmart, Costco and Starbucks, as well as many fast food chains that you will recognize. Obviously the charm of retiring in Mexico is to experience the Mexican life, but now and again it is nice to see familiar brands. The dining options are world class and plentiful. There will be English movies in the theaters along with nightlife, festivals, and music tours that come to these areas.

Many English Speaking places to retire

It is very common that English is being spoken in the major cities in Mexico. This is often a big worry and concern for retirees that are considering retiring in Mexico. If you don’t speak Spanish, then you don’t need to worry, because you will find that many people speak English in the popular expat towns in Mexico like Puerto Vallarta, Cabo, Cancun, Lake Chapala and San Miguel de Allende. Obviously, learning Spanish is a lot of fun and great to keep your brain exercised.

Are you considering retiring in Mexico? Let us know what your thoughts or concerns are below.

Moving Abroad

Will you Miss your Family Too Much Moving Abroad?

If you are considering moving to a new country and starting a new life or retirement abroad, you might find yourself challenged with how to cope with missing your family. The idea of having to leave your elderly loved ones or your young ones might keep you from relocating. Here are some good tips to stop you from missing your family too much when moving abroad.

Start socializing asap

Start socializing as soon as you can upon moving abroad. Gain new friends and widen your social circle by joining as many groups as possible. Get involved with community activities such as taking Spanish lessons, joining dance, cooking, or yoga classes etc. Be sure to create excuses to invite your new friends to other events so that your circle starts growing. Making new friends who are in the same position as you will certainly help when you miss your family.

Get in touch with new technology

There is actually no excuse not to communicate with your far-off loved ones with so much new technology. Through Internet, webcams, and services like Skype, Facetime, and others, you get to talk and even see your family and friends face to face with just a few clicks. Don’t be shy of new technology; if need be ask your younger family members to show you how to use it so that staying in touch is easy.

Stay regular

You can also use your gadgets to set up a regular schedule when you are going to make your calls or do your video chats. A weekly, monthly, or whatever schedule that will make up your routine calls is more convenient. You won’t have to blame yourself when you realized a long time already passed by without any word from you or your closest back home. The best way is to not let too much time go by. Get into the habit of sending regular messages and calling frequently.

Choose an attractive location

When you make your move, choose a place where direct flights are available for your family and friends back home to take advantage of. Cities served by budget airlines will encourage friends and families to come and pay you a visit. You will be amazed at how many of them will come over and cheer you up.

Choose a place where the cost of living is low

You might also find it more convenient if you stay in a place where the cost of living is less expensive. This will motivate more vacations from for your family and friends. You will also have enough to save for your yearly visits back home or you may want to treat your dearest by buying tickets for them when they want to come over.

Buy or rent property that is big enough for visitors

Prepare for your guests when moving abroad by making sure you have plenty of rooms to accommodate them and additional bathrooms. Make it comfortable when people visit and you will see they will come and visit more often.

Moving abroad can be the best decision you ever make!

Nuevo Vallarta is Perfect for Retirement

Nuevo Vallarta is Perfect for Retirement

Are you dreaming of the day that you can retire? You have probably be thinking about retiring options and where you would like to retire, so you can retire in style. Nuevo Vallarta is perfect for retirement. You will be able to enjoy your retirement in the Bay of Banderas where freedom is yours to have! Nuevo Vallarta is now home to many expats from place around the world and they are all enjoying their retirement and taking advantage of all the benefits of retiring in Nuevo Vallarta.

We have provided the best reasons why Nuevo Vallarta is perfect for retirement:

Lower Cost of Living

One of the best benefits to retiring in Nuevo Vallarta is the lower cost of living. Naturally, the housing costs will vary as it will all depend on what type of housing and where you want your house to be will determine the cost, but the housing costs is still much lower than in the United States, Europe, and in Canada. The dental and medical care is also lower in costs, which is why many expats retire in Nuevo Vallarta. Fresh produce and other groceries are also much lower in costs and many of the food is grown here too.

Outdoor Weather Year Round

Wouldn’t you love to throw your shovel and parka away? You could when you retire in Nuevo Vallarta, because the outdoor weather is sunny and warm year-round. This is one of the biggest reasons that people retire in Nuevo Vallarta, so they never have to endure another cold winter.

Golf

If you love to golf, then Nuevo Vallarta is the place for you to retire. Nuevo Vallarta is home to several professional golf courses. You can enjoy the warm, sunny weather while you improve your golf swing.

Fishing

The Bay of Banderas is perfect for fishing enthusiasts. The Pacific Ocean has the best fishing where catching the big fish is a reality. There are many varieties of fish waiting for you in Nuevo Vallarta.

Amazing Dining Options

Nuevo Vallarta is home to world-class restaurants, street vendors, and many fine cuisine options. It doesn’t matter what food craving you have, you will not have a problem filling that craving in Nuevo Vallarta. All the foodies come here, because of the delicious foods that are here. Wouldn’t you want to live where you can enjoy the best foods worldwide?

Busy Social Life

If you retire in Nuevo Vallarta you can increase your social life and circle with people from every corner of the world. If you want to relax on the beach, game nights, or volunteering for organizations, then you will surely find many amigos who would like to do the same too.

These are just a few of the top reasons why you should consider Nuevo Vallarta for your retirement. Nuevo Vallarta is perfect for retirement for everyone with all of the benefits that this area has to offer.

Looking for Luxury Beach Condominiums? Try and Buy Program Open at Villa La Estancia Real Estate
Villa La Estancia Real Estate in Riviera Nayarit

Villas for Sale in Riviera Nayarit, Mexico

Ever imagined having a luxury home in Nuevo Vallarta, Riviera Nayarit in Mexico? Well your dream can come true if you buy a home at Villa La Estancia Riviera Nayarit. There are 135 maintained colonial-style villas completely updated with modern accessories like stainless steel appliances and gourmet kitchens. Also, there is the option to buy a penthouse, 2-bedroom or 3-bedroom to suit your living needs in Riviera Nayarit, Mexico

Villas for Sale with Home Comforts and luxuries

You are going to love the feel of home you get once you enter the hacienda-style gate that goes up to the front door. Once you enter the door (made of beautifully crafted maple wood), you are greeted with an extravagant living room, a spacious dining room and a spacious entertainment section. Other luxuries include satellite TV with premium channels, climate-control air-conditioning, a washer and dryer, high-speed internet, electronic keys, stocked mini bar and turn-down housekeeping service.

Luxury Features

The double-glazed windows and sliding doors that lead to the terrace or balcony of your home gives you an awe-inspiring view of the Pacific Ocean! All through the house you will find premium marble flooring and maple wood cabinets. Your en-suite bedrooms have a spacious travertine marble shower, a spacious walk-in closet, a whirlpool tub and dual vanities with marble countertops. With all these amenities, it may be hard to step out the door!

  • Two-Bedroom Villas for sale
  • Measuring 2,212 square feet, the two-bedroom villas from Villa La Estancia Riviera Nayarit contain a master bedroom with a large en-suite spa bathroom. The other bedroom has two queen size beds. Another lovely feature of this villa is the massive balcony that makes nature watching a comfortable delight while enjoying the comfort of your home.

  • Three-Bedroom Villas for Sale
  • You’re going to love the three-bedroom villa that comes with two master bedrooms and large spa bathrooms! These 2,790 square feet of luxury have top of the line bedding with cotton linens and your choice of pillow styles so you can get a good night’s rest. On the balcony, you have a top brand grill with a whirlpool spa so you can bathe in the sun all year right in your own backyard!

  • Penthouse Villas for Sale
  • You are going to love this 4,316 square feet of endless beauty! These penthouses are very spacious and have three large bedrooms that provide a wide area of comfort, privacy and quiet for each occupant. The outdoor area is the hallmark of the Villa La Estancia Riviera Nayarit’s penthouses. Your outdoor area includes a roomy terrace with a top brand grill and Jacuzzi so you can enjoy the sights and sounds of the environment.

Villa La Estancia Real Estate Discovery Program
Vallarta Real Estate Tips

Best Nuevo Vallarta Real Estate Tips

Are you looking for the best Nuevo Vallarta real estate tips? Are you considering purchasing property in Mexico? One thing to remember when purchasing property in another country is the purchasing process may be different than in the United States or Canada. You shouldn’t be alarmed as it isn’t worse, but just different. If you have a good realtor, then buying property in Nuevo Vallarta or anywhere else in Mexico will be a breeze.

Nuevo Vallarta Real Estate

Nuevo Vallarta is one of the best places to purchase real estate for retirement or even part time living to escape the snowy winters that North Americans are used to. Here are a few of the benefits of living in Nuevo Vallarta: cultural activities, tours, 8 golf courses, warm lovely people, beautiful beaches, a tropical lifestyle, and some of the best private medical facilities worldwide. Currently, the population of Nuevo Vallarta and Puerto Vallarta is around 350,000 people, many of whom are from the USA and Canada, who are property owners in Nuevo Vallarta.

Choosing an agent for Nuevo Vallarta Real Estate

Always check the references of your Nuevo Vallarta real estate agent, broker, or attorney before you make the move. One thing a realtor in Mexico should be is a member of the A.M.P.I., which is the Mexican Association of Professional Realtors. Also, before you hire the realtor ask these following questions:

  • Why did you make the move to Mexico?
  • How long have you been in Mexico real estate?
  • Why should I hire you?
  • Give me several reasons why I should work with you.
  • Can I have previous owner references?
  • Can you briefly describe your work ethic to me?
  • Do you currently own property in Mexico?

If your real estate agent owns property in Nuevo Vallarta, then they will know all the information about the town, so the last question is a good one to ask. There are many places to purchase property in Mexico including South Shore, Hotel Zone, Bucerias, Nuevo Vallarta, Puerto Vallarta Old Town, Mismaloya, so make sure you hire a professional who can give you all the information on your new neighborhood.

Don’t worry!

Buying Nuevo Vallarta real estate is not worse or better than back home, it’s only different! Always stay open minded, especially when you are dealing with the paperwork and the bureaucracy that you will encounter. These are the best Nuevo Vallarta real estate tips. Using these tips will help you purchase property in Mexico without any problems or difficulties.

Villa La Estancia Real Estate Investment in Cabo

A Real Estate Investment in Cabo

When looking for a vacation home you want somewhere that is both beautiful and functional, somewhere that will continue to hold your interest and admiration for years to come. Cabo San Lucas could be such a place; this is a perfect fusion of the time and wind created natural environment and the creature comforts that man brings with him. The Cabo desert is flanked by rolling mountains and the sparkling Pacific, but in the midst of this is Cabo san Lucas.

People may come here to see the iconic arch-shaped rock formations, but they stay for the city and all it has to offer.

A real estate investment in Cabo

Cabo has long been a vacation hotspot and real estate investment, but it can be so much more! The urban expansions of the last few decades were well-planned, and this has paid off quite spectacularly. An extensive selection of properties can be found here from charming condominiums to vacant lots, to city apartments, and of course beach-front homes.

Here are some of the most important factors to consider when you think about moving to Cabo San Lucas or making a sound real estate investment in Cabo.

What’s the weather like?

Climate is a big deal for many people when they look for a vacation home and real estate investment; if you’re used to shovelling snow from October onwards then warmth and sunshine are pretty high on the priorities list, right? Well, Cabo San Lucas will not disappoint! The temperatures here range between 50 and 95 degrees Fahrenheit, and even on the hottest days humidity is manageable. The Pacific breeze takes the edge off even the hottest day, and you can bank on a wonderful 15 days of rain per year… just enough to stop all the plants dying off! In Cabo san Lucas barbeque is always on the menu.

Golf courses

For many retirees a second home is all about the lifestyle it can offer them rather than the minutiae of the home itself. This is yet another area where Cabo comes out on top; the medical facilities are world class, the cost of living is lower, and all the modcons you could ever want are here. But it’s the golf courses that really set it apart; courses designed by the biggest names in the business can be found here.

Rub shoulders with the rich and famous

For those who fancy their chances at rubbing shoulders with the rich and famous there is no better spot in Mexico to call home. Cabo San Lucas sits in close proximity with California and as such has long played host to Hollywood elite and the big .com’s of Silicon Valley. Weekends are when it really kicks off; cocktail parties with elite guest lists are hidden behind every other door… just imagine who you could be living next to when you join them in with a real estate investment in Cabo.

Red tape of real estate investments in Cabo

A good realtor can make the process of buying in any place relatively quick and simple, even if you yourself are hundreds of miles away. To ensure that you get a good realtor be sure to choose a reliable name and check all references that are given to you. A notary public will still be required to validate your real estate purchase by confirming the validity of your legal documentation. This process is different to the one you’re no doubt used to, but it’s no better or worse – simply different.

Cabo San Lucas could be your dream home; a place to start again.

Villa La Estancia Fractional Real Estate

Villa La Estancia Fractional Real Estate

Villa La Estancia fractional real estate is a simple concept. Villa La Estancia Residences bring parties together that would not otherwise be related to co-own a second home, which is what many people have been doing for decades joining up with friends and family members to purchase real estate. Villa La Estancia fractional real estate ownership provides people looking to buy a second home in Mexico a property that is shared ownership with other partner owners. Fractions of ⅛ or ¼ shares are divided per year, for a lifetime and available in Cabo San Lucas and the Riviera Nayarit in Mexico.

Fraction of the cost of full real estate

As with any property that you purchase, you will receive the same amenities, lifestyle, privileges, and beauty as if you purchased the residence outright, but the cost is only a fraction. Fractional ownership is ideal for an investment, vacationers, locals who are seasonal, snowbirds, and travelers. The flexibility with the fractional ownership allows you to purchase only the time that you will spend at the residence, and as much time as you want.

How Does the Villa La Estancia Fractional Real Estate Schedule Work?

Villa La Estancia fractional real estate owners will be given the usage schedule once they have purchased the residence, then the usage schedule will rotate a year later, and so on. This will give buyers the ability to plan their visits to the residence in advance. Fractional real estate owners can use their schedule usage or exchange their date with another owner, but only if the other owner agrees. Owners can also exchange their schedule usage with other resorts using the Villa La Estancia Fractional Trade Program.

Cost Effective and Affordable

Fractional ownership is cost effective and affordable option for buyers who want to balance vacation time in their second home and secure their investment in property in Mexico. You will only pay for the time that you want to spend at the residence, which is cost effective, because you will not be paying for a second home that just sits empty when you are not using it. The residence is affordable and may be more luxurious than if you were to purchase a second home alone.

Real Estate with Rights

The Villa La Estancia fractional real estate provides you with regular rights and privileges that you would have with owning any other type of real estate. You have the ability to sell the residence at any price and time that you choose. You also can leave the residence to an heir, rent it out, and let your friends use it, or get your friends and family together and escape and enjoy the residence.

Fractional Real Estate is an Excellent Opportunity and Investment

The fractional real estate is an excellent opportunity and investment, so if the residence raises in value, then your shares raise. Fractional owners can at any time sell the residence, which will release you from the “brick and mortar” investment and capital growth with Villa La Estancia fractional real estate.

Rental Property

Villa La Estancia fractional real estate can be rented, and we can do this for you upon your request. Renting the residence when you are not going to be using it will generate extra income that you can use towards your maintenance fees or taxes, or you can use the money to purchase something nice for yourself. That is an added bonus to being a Villa La Estancia fractional real estate owner.

Villa La Estancia fractional real estate is available in the Riviera Nayarit on Mexico’s Pacific Coast and Cabo San Lucas in Mexico’s Baja California.

Penthouse-Suite-Luxury Condos

Retirement and Downsizing to Luxury Condos

Downsizing to luxury condos can be a reality for the seventy year old baby boomers and post-war babies in full swing of retirement. Even though the babies from the post-war period are still quite a ways from needing sheltered or assisted accommodation in retirement villages, many baby boomers and post-war babies are ready to downsize from their long-time family home. Downsizing to luxury condos after retirement is a great option. If you are considering downsizing to a luxury condo, then there are some things that you should think about. Look below at the 4 top things to consider before downsizing to a luxury condo.

  1. Luxury Retirement Communities
  2. There are many luxury condos that naturally become beautiful retirement communities as the population ages. If this is the kind of lifestyle you seek then these kinds of communities are the right choice for you. However, some retirees want a mix, which is why it is important for people to have the right type of luxury condo community to meet their needs and preferences.

  3. Vulnerabilities and Convenience Knowledge
  4. Retirees and older people know they need to meet their vulnerability needs while also appreciating convenience upon retirement. This is the time when retirees and older people are beginning to face their vulnerabilities and the importance of convenience such as a ground level condo that has an amazing view or a luxury condo that is in a high-rise with an elevator.

  5. Luxury Amenities is a Must
  6. Luxury amenities is a must for 55+ and retires. This could be a pool, parking underground, services from concierge, shopping that is easy to get to, and cafes and restaurants that can capture the attention of baby boomers and retirees in today’s competitive market for luxury condos.

  7. Location is Key
  8. Location is key for any older people buying a condo. The location should always be thought about before the purchase, even all expert professionals can’t stress this enough. When you are looking at a condo to purchase, then look over the location very carefully. Retirees want to have easy access to leisurely activities, community facilities, and shopping now that they are retired.

    You also want to make sure that the money that you are investing in the condo will secure your investment. Does the condo complex have a pool, gym, or any other added spaces? A smaller condo has many advantages and offer these type of amenities, but any condo that offers the extras come with a higher price, so think about if these added features are worth the extra money for the condo?

    Purchasing a luxury condo after retirement is a big decision. Here are more questions that you should consider:

  • Are there maintenance fees with the condo and how are the fees be expected to be paid?
  • Are non-slip surfaces supplied in the condos? If so, where are they located?
  • Can walkers be easily used at the condo?
  • Are the cupboards easy to get into?
  • What type of lighting is supplied?
  • Is the bathroom designed for older people and can older people get into the tub or shower easily?
  • Can a wheelchair be used in the bathroom?
  • Does the condo come with modern technology features such as remote control drape opening and closing, remote control lighting, and full-time security?
  • Does the condo community have a dining room and an activity room? If so, can these rooms be rented?
  • Do you provide enough storage?
  • Are pets allowed at the condo and are there certain rules for pets?
  • Is there any way I can see the design and developers other properties? Am I able to talk to any of the residents that live in the condo community?
  • If I have to use a wheelchair later in life will I have access to all the luxury ameneties.
Alternatives to Full Ownership in Mexico

What are the Alternatives to Full Ownership in Mexico

For those who are interested in alternatives to full ownership real estate, who only want to invest in the amount of time they actually will be vacationing rather than full ownership, there are alternatives that involve purchasing just a portion or fraction of the property in weeks’ or months of the year. This can involve receiving actual titles or deed, or it can be a right-to-use, commonly 25 to 30 years.

Timeshare / Vacation Ownership

Timeshare ownership includes right-to-use properties or a more flexible points-based program. Owners purchase a condo or villa for one or more weeks use within a fixed or “floating time” system, which allows scheduling each year’s vacation during the most convenient week within a specified season. With timeshare, consumers have the opportunity to purchase time at resorts offering a wide range of amenities at different destinations. While most vacation ownership villas have two bedrooms and two baths, floor plans range from studios to three or more bedrooms. Ownership is usually a one-time purchase, which often is developer financed, owners then pay an annual maintenance fee based on the unit size, location and amenities.

Fractional Ownership / Private Residence Clubs

A step above timeshare is fractional ownership, which usually comes with fully deeded titles to your fraction. Fractional ownership has the benefits of second-home ownership, but for a fraction of the cost and without all the responsibilities. Considering the average vacation-home buyer uses the property just three to four weeks a year, fractional ownership tends to be more in line with the actual use of the vacation home. Additionally, fractional properties are generally affiliated with high-end hotel companies or high-end boutique operators, so owners have the benefits of personalized services and amenities. In addition to the purchase price, there also are annual maintenance fees to consider.

Destination Vacation Clubs

Members of a destination club are not buying a specific property, but rather the right to use any of a portfolio of homes owned or operated by the club company. With few exceptions, they offer a non-equity-based membership emphasizing a broad selection of vacation-home experiences. Most destination clubs also offer members concierge services. The average length of stay at destination clubs ranges from one to nine weeks, and costs include a one-time fee, although the club may also charge a nightly fee while guests are in residence.

Condo Resorts and Hotels

Condo hotels and resorts offer a portion of their hotel room inventory for sale to the public. The owner may use it for vacation or corporate housing needs or place it in a rental program, typically managed by the hotel. Owners then receive proceeds from the rentals. Buyers enjoy the benefits of owning real estate in a desirable location coupled with hotel amenities and services. Annual dues also apply. Condo hotel pricing varies by real estate market trends.